Saturday 14 August 2010

Yuforia, Soho

I first heard of the existence of Yuforia when The Peanut Gallery arrived home in a whirl of excitement jibbering frantically about an alleged new waffle place in Soho. For TPG, this is something akin to Katie Price discovering a whole new range of fake tanning products on her welcome mat.

As it turns out, Yuforia is more about the frozen yoghurt (that’s “froyo” to the Twitter generation) but they do some waffle action on the side.

So when I was invited to a gathering to try frozen yoghurt sundaes and froyo cocktails, I was happy to pop by to conduct some due diligence.

I may not be the typical froyo customer because I don’t care if it’s healthy. If I want healthy, I’ll have a peach. If it’s frozen and sweet, it has to compete with the best, creamiest gelato I can get my hands on – and to hell with the calories. But in case it interests you, dear readers, Yuforia’s froyo is stated to be 100% fat free, low calorie (70-100 calories in each) frozen yoghurt with no artificial ingredients and is made from British skimmed milk. And while it does not taste as creamy as a big, fatty gelato (it has a sharper, tangy bite), this is good frozen yoghurt, and tastes creamier than others I’ve tried – I prefer it to nearby Snog’s.

Yuforia's frozen yoghurt is apparently modelled on that by American brand, Pinkberry. There are 3 flavours – original, chocolate, and a special which changes regularly. You can top them with a fair range of accompaniments like berries, granola, nuts, marshmallows, Oreos or - go on - fudge.

But most of all, I like the fun, friendly vibe of the place. And the big, green wall covered in real leaves. Oh, and yes, TPG, they do waffles.

Yuforia, 38 Beak Street, Soho, London (the original store is in The Piazza, Covent Garden).

Yuforia on Urbanspoon

Greedy Diva attended this event as a guest of Yuforia.


  1. What are the waffles like? I'm with the PG - gimme waffles!

  2. Kavey - I have yet to try the waffles but will report back, at least on TPG's verdict!

  3. Kavey, I have not tried these yet (due to the Diva's eating habits, have had to put self on Atkin's diet). However, all I will say is that if they anything like the ones I had at Pullino's in NY earlier this year, I'll be a regular. TPG.

  4. TPG - which reminds me, when you are taking me to Pullinos?


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